-The success of plant-based meat
industry is really taking off. With companies like Beyond Meat
and the Impossible Burger, fake meat is becoming
very popular, and companies are claiming that their products are tasting
more and more like real meat. I saw a commercial last night
making the same claim. Take a look. -Hey, Greg, you hungry? -[ Chuckles ] Always. -Well, here, try this. -A hamburger? -I really think you’re going
to love it. Just try it. -Well, you don’t have
to tell me twice. -What do you think?
-It’s really good. -So, you like it?
-Yeah, it’s delicious. -What if I told you
that it wasn’t real meat, but was 100% plant-based? -Wow! This tastes just like meat. And I love it! -I know, right?
-Yeah. -It’s the only 100%
plant-based burger that tastes like
real horse meat. [ Laughter ] -Um, uh, what now? -It’s made from plants. -No, uh, th-the other part? -Oh, it has the exact same
flavor, aroma, and nutrition as real horse meat. Take another bite! -I don’t — I-I don’t want
another bite. -Yeah, you’re probably full — full of plant-based meat
that tastes like real horse. -Alright, this is disgusting. -But you said you loved it. -Well, yeah, well,
that was before you told me what it was
supposed to taste like. -Like horse meat. -Okay, I have never in my life had the desire
to eat horse meat. -Now you will, because you’ve tried it,
and you know now like it. -Yeah, I don’t — I don’t want
to eat anymore. -Well, maybe you’d like
to try these meatballs. One is plant-based, and
the other is real horse meat. [ Laughter ] -I’m not trying either of these. -Really?
Because the plant-based one does taste like real horse meat. A taste we’ve established
you like. -No. -Alright.
We’ll call this one yea and this one “neigh!” -No, I don’t want anything
that tastes like horse! -How about you try
some of these chicken nuggets? Guess what?
They’re not made from chicken. -Yeah, I get it. They’re made
from plants. Whatever. But do any of these
taste like horse meat? -[ Laughing ] No, silly. Why would we make
chicken nuggets that taste like horse meat? That doesn’t make any sense. ♪♪ [ Laughter ] ♪♪ I fibbed.
[ Laughter ] Do you want to know
what it tastes like? -No.
-It’s something you said you really liked.
-Mnh-mnh. -It’s horse meat.
-[ Chuckles angrily ] -You want to know what part
of the horse it tastes like? -No. -It tastes like
the horse [bleep] -[ Spits ] -Eat beef,
because for some reason, eating cows isn’t as disgusting.