– It was worth the hype.
Not a letdown. – “Sounds like someone just ate
one of our biscuits. ‘Cause y’all look thirsty.”
Oh my God, Popeyes. ♪ (industrial intro) ♪ – (FBE) So, there’s a sandwich
that is taking the internet by storm.
– There is. I’ve heard a lot about it. – Is this the infamous chicken
sandwich from Popeyes? – (FBE) Before we get into it,
we want you to take a bite and let us know if it’s
the best chicken sandwich you’ve ever had.
– Okay. I’m really excited to do this
because I have not had the sandwich and I’ve went to
three different Popeyes. You don’t know my struggle
for this. I’ve really been out here
hunting for this damn bird. – Is this really it?
It’s three ingredients. – Oh my God.
It was worth the hype. Not a letdown. – It’s good.
I don’t think I’d go out of my way to get it. – Popeyes makes a pretty good
chicken and this is no exception. It’s really nice and the texture’s
really cool, ’cause it’s well fried
and the chicken itself is really tasty, actually. – I think it’s hella good.
Yeah, that [bleep] slaps. I like how simple it is.
I like how it’s just chicken and pickles.
I don’t know if it’s the best, but it’s up there. – Best chicken sandwich
I ever had? Nah, it definitely ain’t this. – I wish it had cheese.
I don’t know, more mayo? It’s a chicken sandwich.
What was supposed to be so special about it? – The chicken breast really
is good. I mean, Popeyes makes good food,
but they really did something with this. – (FBE) So, in case you
haven’t heard, Popeyes released a new chicken sandwich
which has been insanely popular and spawning many memes
and causing chaos across the country.
– Dude, that’s the way to go. That is the best advertising. – (FBE) Now that you’ve
tried the sandwich, we’re gonna show you
some videos and some of the memes around the sandwich.
– Ooh, okay. – (anchor 1) All right, well the hype
surrounding the release– – News? – “Chicken sandwich craze
shuts down local Popeyes.” – (anchor 1) The release of
a chicken sandwich continues. The marketing behind the new–
– “Popeyes Pandemonium.” – (anchor 1) New Popeyes
chicken sandwich is now leading to long lines
and also reports– the company saying reports
of shortages. – How can there be shortages? – What is wrong with people? – (anchor 2) Outside of the
Henderson Popeyes where lines drew police
attention, Sean. – Police had to show up. – (reporter) It’s odd, Trisha.
You’re going to have to excuse the pun here, but this Popeyes
in Henderson along Stephanie Street has been
popping all day long. – Popping. – (reporter) Has been popping
all day long. – No, stop it. – (reporter) Closed early
yesterday and opened late today because of these sandwiches
and Henderson says the police were called
here four times. – Oh, whoa. – (reporter) The police were
called here four times yesterday just to deal with the traffic.
– Oh, just to deal with the traffic, okay. – (reporter) It’s gotta be crazy
to wait in a line like this. – What, lines?
Nah. – I don’t know.
I don’t eat chicken sandwiches that much, so I guess
I’m not the person to ask, but it wasn’t that good. – (reporter) Is it worth it?
– (woman) Yeah, it is. – Yeah, it is totally worth it. – (reporter) The sandwich
the internet has declared a taste challenge to the chicken
sandwich holy grail, Chick-fil-A.
– How did they not expect this? People are crazy. – (reporter) I gotta know
the verdict here. – (woman) Popeyes.
– (reporter) It’s better? – (woman) It’s better, yeah.
– Yeah, it is better. – It definitely has more flavor.
I haven’t had Chick-fil-A in years, though.
You know why. – (reporter) The rush
of chicken lovers has its consequences though.
There’s not enough sandwich to feed them all.
– Oh my God. Can you imagine running out
of chicken sandwich? That’d be so tragic. – (reporter) Those who didn’t
jump in line will be waiting for a restock.
– Ooh, dang. It’s serious.
People are wanting to try this chicken sandwich. – Wendy’s has really good chicken
sandwiches, too and so does Chick-fil-A
and I don’t know why we all need to swamp these
poor, poor, poor Popeyes workers. – It’s an important story
and it’s a hot ticket item. It’s like a Beyonce concert ticket.
If you miss it the first go around, you might not get it again. – “Bun plus chicken plus pickles
equals all the love for the original.”
Come on, Chick-fil-A. Don’t be insecure, all right?
Let another company have their chicken moment. – Literally, it’s the three
ingredients. – It’s like IHOP telling another
restaurant saying that they stole their pancake idea
and it’s like, pancakes have been around way before IHOP
and chicken sandwiches have been around way before
Chick-fil-A. – “Y’all good?”
It’s like a chicken fight. – All the fast food restaurants now,
they’re all kinda sassy. – Fast food social media
marketing is just a thing now and the meme treatment
is what’s happening between these. – “8/12, Launched new chicken
sandwich. Goes mostly unnoticed.
8/19, Chick-fil-A tweets calling the sandwich the original.
Popeyes chicken quote tweets it. Goes viral.
Sold out across the US. 8/25, 23 million in ad value,
zero ad spent.” Wait, so this whole thing
popped off because Chick-fil-A tweeted at them? – This is good business
for both of them. Popeyes is busy.
I’m sure Chick-fil-A is busy. – It’s all over news,
all over social media, so everybody’s just putting on there
and they ain’t spending nothing. We did free advertising
and we ain’t got to do nothing. Social media gonna do it for us. – Chick-fil-A versus Popeyes. – Damn, look at these moves. – I just think it’s hilarious
that he’s in the red shirt, which just makes it better. – Okay, back bend. – There it is. – Come on, Popeyes. – Oh my God.
Oh, oh, oh, ay. – Yes, and this is southern.
This is in Louisiana, so it’s fitting for Popeyes. – (announcer) Jackson junior.
Show him some love. – Now you’re gonna spawn
the memes of the comparisons and having to do with things
that have nothing to do with the chicken sandwich itself. – Everyone loves Chick-fil-A,
which is what also confuses me, ’cause everyone on Twitter,
they’re always talking about, “Oh, Chick-fil-A’s customer service
and Chick-fil-A’s so good.” But then now it’s like
they’re all hating on it. What happened? – When all the buzz is going on,
Chick-fil-A took a little L. That’s why they tweeted out,
’cause they were feeling some kind of way.
That’s all right. Took an L for a little bit.
They’ll bounce back. – “Y’all notice McDonald’s ain’t
saying [bleep] about their $1 McChicken.
They are staying in their lane. Sitting quietly waiting for
a French fry debate to start.” True. – True.
McDonald’s has the best French fries.
I mean, everyone knows that. No one would even dare
to argue that. – The McChicken is an OG.
It’s not the best tasting, but it can get the job done. – People love McDonald’s
French fries. Dang, honestly I wish
they chimed in. I would love to see all
the fast food chains just talk [bleep] to each other.
– (FBE) Speaking of. – Oh my God.
I just– I literally was just
asking for this. – “Y’all here fighting about
which of these fools has the best chicken sandwich.”
That’s what I’m talking about. Wendy’s.
Man, Wendy’s is the [bleep]. I’m trying to tell y’all. – By the way, it’s really not.
Sorry, Wendy’s, but I like your pluck.
She’s plucky. – Wendy’s Twitter really takes
the cake here because they’re so swift with it. – Oh, Popeyes.
“Sounds like someone just ate one of our biscuits.
‘Cause y’all look thirsty.” Oh my God, Popeyes.
Popeyes, let’s go. I’m all team Popeyes right now. – I’m glad that they were able
to get Wendy’s together, but also make fun of themselves
in the process. – Oh my God, who’s running
the Twitters? Who?
‘Cause they’re so good at clapping back.
This is amazing. Twitter beef really is
the best advertising. And it doesn’t even cost
any money to advertise, which is so crazy. – “Y’all, we love that you love
the sandwich. Unfortunately, we’re sold out
for now.” – Dude, Popeyes is just
capitalizing on this. – (man) The lines are crazy
still, ’till five in the morning. – Humble brag. – What the–
what? Five in the morning? – (woman) Oh my God,
that’s ridiculous. – Place a bid for $8,000? – No way. – (man) Five million people,
six million people on social media talking about this sandwich
is good. – Yep. – Wait, it’s been a week.
What the heck? – (man) We’re sold out
of chicken sandwiches. We sold out in four hours.
– Four hours. – You ate them all.
See, I like that. – This is amazing. – Oh, okay. – I love that they put
emojis in here. – They’re really capitalizing
on this. – (man) Love that chicken
from Popeyes. – Dude, this is a huge
accomplishment. – This is just gonna fuel
anticipation for the second go around.
You never wanna miss out on a movement.
This is a movement. – It’s just the law
of supply and demand, so to keep it all up
in the headlines, you gotta minimize your supply
to maximize your demand, so some smart little chicky
over there got the message. – (FBE) So as you can see,
this sandwich has been all over the internet
and the news and is becoming the new
hot item across America. – I mean, it makes sense.
Chicken sandwiches are a classic and this
is the best version of it out there right now. – (FBE) So, many people
have been trying to get their hands on them
that when we got your sandwich, we had to go to several locations
as some were sold out and after that, we even waited
in line for over an hour just to get one for you.
– You guys are the best. – I feel very, very special
and lucky actually. I’m gonna take the rest
of that home and sell it on eBay. – (FBE) So, why do you think
this blew up the way it did? – I think it blew up
the way that it did because of social media.
In particular, I have to shout out black Twitter because that’s where–
it takes a snowflake to cause an avalanche.
That is where it started and it really is a good sandwich.
I like that it’s breaded well and it’s seasoned well.
That’s where competitors might fall short. – People just like Twitter beef.
They like when big companies fight with each other
and then by doing that, they’re promoting their product
and then people are curious about it. – Chicken is just a universally
good type of food. It’s just universally loved
and sandwiches, I guess, are universally loved,
so good for Popeyes. – Because of social media,
one thing becomes super popular and then
everyone starts to gravitate towards that thing
and when it’s things like food or things that are really limited,
people wanna jump on that and they wanna jump on fast.
This is almost no different from the Rick and Morty
Szechuan sauce we saw a few years ago. – People spend so much money
on making these big budget productions for commercials
to get people to buy it but this was just spread
by the people for the people and it’s the best chicken
sandwich out there. It’s crazy how–
Chick-fil-A even indirectly endorsed them.
Chick-fil-A kinda just took the fall so that Popeyes could run. – (FBE) This internet beef
between the two companies. – Chicken, not beef.
– (FBE) May not be real, but the comparison of the two
sandwiches has led to rise in sales for both companies,
exponentially for Popeyes. – Okay, well at least
it’s been good for Chick-fil-A too. It’s not a total loss. – (FBE) There have been some
reports stating that this trend has given Popeyes 23 million
dollars worth of advertising, ‘causing many of their stores
to sell out early in the morning and then gaining
crowds that they never even had before.
– Wow, that is insane. – (FBE) Do you think that
the internet trends and memes could become
a new way of advertising? – It already is.
Absolutely, there’s– sometimes, it’s done really well
and it’s done with a voice that appeals to audiences
and then sometimes it’s done tone deaf
and it’s more corny than it is helpful. – Advertising via something
people already scrolling through their stuff
with not ads, but just actual content
that’s interesting and cool, I think that’s great.
I think that’s better than regular ads. – It’s crazy how over–
how people can just gain overnight success
because of the internet and I used to think
it was just people that could become famous
overnight, but now it’s businesses. – That’s probably the best way,
especially to reach a younger demographic
because they won’t even know they’re being advertised to.
It’s like product placement, but it’s meme placement.
I said it first. Meme placement.
That’s the new term for all the marketing classes.
My name’s Kim Luther. – (FBE) So finally, now that you’ve
had the sandwich, seen the memes,
and learned a bit more about it, do you think
the sandwich is worth the hype? – The sandwich is definitely
not worth the hype, but if you’re hungry,
you’re gonna eat it. – No.
I still don’t think it’s worth the hype. – Not really.
I prefer to get something else on Popeyes’ menu. – I do.
Popeyes now, they’re deep south. They know their fried chicken, man.
It shows. – I don’t think so.
I probably wouldn’t wait an hour for that sandwich. – No, it’s not.
It was just a chicken sandwich to me.
It tasted good. I wouldn’t wait more than
15 minutes for it. – I think it’s worth the hype.
Seeing people so hyped up about it is making me
so hyped up about it. – It’s really, really good,
but should it be selling out places,
closing down Popeyes, whatever?
Probably not. As much as I think it’s
cool that this whole thing happened
and it’s a really interesting case study in advertising
and marketing, it is just hype
and hype isn’t real. In ten minutes,
it’s gonna be gone. – I would say yes
because it’s a good sandwich. Thank to you all here,
I get to tell people that I had the first go around
of the Popeyes sandwich. – Thanks for watching this
episode of Adults React and shoutout to Bradyyy. – Subscribe and hit the bell
so you never miss an episode. – Thanks for watching, bye. – Hey guys, Vartuhi here,
producer at FBE. Do you wanna support
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